Copywriting & Creative Services
Corporate & Commercial Copywriting - Editing - Proposals
Business Development & Marketing - Website Content - Presentations
Sales & Other Letters - White Papers - Ghost Writing
The growth of email, the worldwide web, and instant messaging have brought with them the return of the written word. Now you can take advantage of the skills and experience of an accomplished wordcraftsman who has been writing for corporations for a quarter century and has been published in a variety of genres as well.
Whatever your desired messaging may be, advertising and marketing copy, press releases, annual reports, proposals, business letters, technical documentation or others, turn to Howard M. Cohen Corporate Copywriting & Consulting Services to assure that your written product is impactful and effective.
Corporate & Commercial Copywriting
Your company's messaging requires a consistent and powerful voice to speak effectively to your customers, your suppliers, and other stakeholders. From your marketing brochures to your annual report, to your proposals, analyses, reports, specifications, and other printed and published documents let me help you manage that consistent persona, that powerful voice which resonates and brings your audience closer to your corporate mission.
Often it's much more efficient (and less expensive) if you've written your message to the best of your ability and just need me to make the writing more effective to maximize your results.
Proposals are about your client, what their goals and objectives are, and how you can help them achieve those. From the all-important Executive Summary that may be the only thing the decision maker reads to your scope of proposed work, methodology, approach, investment analysis, return on investment analysis, and compelling evidence of your superior suitability for the proposed engagement.
Business Development & Marketing
Getting the client excited about your product or service and the prospect of availing themselves of it is the core of successful marketing. Clearly convey the value proposition and engage prospective customers with the kind of quality copy that makes sense to them. From brochures to bulletins, drive time radio scripting to print advertising we craft your messaging for maximum impact and conversion.
Writing for the worldwide web has become a style of its own. Greater immediacy and accessibility are required while still maintain a voice consistent with all of your company's other content. We've been writing for the web since 1995 and have continued to develop our skills to make sure your webcopy is impactful and compelling.
We've all fallen victim to "death by PowerPoint" at one time or another. The key to making sure your presentations don't fall into this category is in how you script them. Let the slides just be highlights that punctuate what you say. Don't read the screen to your audience. Instead give them the whole message in terse, efficient prose that gets right to the point and enjoys the support of your visuals. We'll script your presentations and provide visual production services as well.
Sales & Other Letters
Whether sent via email or printed and mailed in an envelope, the well-written letter can be the most enduring and compelling way to convey your message. From letters of introduction to letters of intent, personal introductions to letters of understanding, sales letters to customer satisfaction assurances your letters deserve the kind of care and craftsmanship that we provide.
Giving evidence of your understanding of your client's requirements and the underlying technical, logistic, political or other subtext, is critical to your ability to win their confidence. We take your knowledge and information and present it as clearly and accessibly as possible for your intended audience. Demonstrate your knowledge and impress your clients with clarity
Many of us have a story to tell but lack the story-telling skill to properly present it. Let us take your story, your experience, your knowledge and help you share it in the clearest and most compelling manner.
Rather than telling prospects what you can do for them, tell them what you've already done for companies like theirs. No marketing tool brings the credibility that a well written case study does.