About Howard M. Cohen
Howard M. Cohen has been a senior executive in some of the most highly reputed channel partner organizations in the IT industry for over 27 years. During that time he has managed every facet of a channel partner business including sales, marketing, professional services, operations, and channel partner management. An experienced strategist and program designer, Howard has served on many advisory councils including:
- IBM Service Advisory Council
- HP Service Executive Council
- Compaq Service Executive Council
- Apple Service Advisory Council
- NEC Advisory Council
- Citrix Platinum Partner Council
- Ingram Micro Service Network Board of Directors
- Microsoft VAR Leadership Council
- International Association of Microsoft Certified Partners
Howard delivers exceptional corporate content development and consulting services to manufacturers, independent software developers, solution providers and other companies in the Information Technologies industry.
Compelling content is key to the success of any company’s sales, marketing, corporate communications or any other kind of messaging. It needs to be written in a clear, concise language their target audience will understand and appreciate. It has to resonate with their concerns, wants, and desires. It has to speak to them.
Howard writes his clients’ message in their voice to their intended audience. Extensive business management, technical, and communication skills have given Howard M. Cohen the experience and expertise necessary to bring excellence to every project.
Howard has also been instrumental in helping manufacturers improve their channel partner programs, and in helping channel partners take fuller advantage of them. His experience ranges from sales & marketing to technology consulting to service operations, literally every facet of an IT business, and his consulting spans this same broad skill set.
Senior Resultant
Howard selected the title “Senior Resultant” to remind clients that he is “all about results” acknowledging that one can build the best relationships imaginable but lose the account because they didn’t deliver results. Focus on results.
Industry Professionals endorse Howard M. Cohen
“Howard has a solid grip on market developments and has a keen eye on customer needs, which he often even anticipates. He is very professional, easy to do business with and can always be counted upon to deliver what he promises. What I have found among the most pleasant in my relationship with Howard, is that it only takes him an instant to "see" what is needed and why and then act upon it.”
– Wendi Hendrickx – Chief Executive Officer – Allied Computing Services Ltd.
“Howard Cohen is unlike other communication technology experts – he can write, think, and gather together the disparate pieces that hide in the cloud. I first met Howard Cohen in my classroom when he was my student. He learned from me and we continue to learn from each other so many years later. His invited chapter on “Economics and the Internet” written for Real Law@Virtual Space in 1999 represents an excellent analysis of a changing media landscape demonstrating his uncanny ability to look ahead before ahead is here. He currently is working on a project examining the intricacies of “Social networking” utilizing his ability to use his professional eye to capsulize a shifting and complex area.”
- Gary Gumpert, President, Urban Communication Foundation
“Howard is a very creative, detail-oriented marketing professional with whom i have shared great mutual success over the past 15+ years.”
- Bill McCarthy, Sales Director, Citrix
“You'll never meet anyone as interesting and as insightful as Howard M. Cohen. He will remain a business contact and a friend of mine for life. You owe it to yourself to know him.”
- Mary Bascome, Channel Development Manager, Citrix
“I have had the pleasure of working with Howard for nearly 20 years. He is an extremely driven, motivated, and creative individual with the utmost integrity.”
– Connie Bruno - Eastern Regional Manager - Symantec Corp.
“I worked with Howard at Micro to Mainframes and was always very impressed with his presentation and writing skills. Howard is a seasoned marketing leader and I worked with him on many large FRP responses that required a creative angle which he always brought to the table. I would highly recommend his services.”
- Ken Legge, Senior Director, Global Strategic Partner Sales, Symantec Corp.
“Howard demonstrated much knowledge of the technology and channel business.”
- Matthew Woodget, Senior Product Marketing Manager, Microsoft
"Howard is a seasoned professional who is self driven and has very high work ethics. He is a straight forward and a sincere individual who knows how to balance being a Customer advocate and Company representative to ensure quality business. I recommend Howard as someone who is not only a quality individual but also as a friend.”
- Ed Veth, ISV Business Development Manager, Microsoft
“I have had the pleasure to know Howard for many years. I have nothing but big admiration and gratitude for Howard's great achievements for developing the IAMCP NYC Chapter to such a vibrant business network. Howard is a super effective networker and he brings people together in a very pleasant way! The NYC Chapter has under Howard's leadership found new and wonderful ways to help the local partner community. Howard's unselfish work has been a key success factor and the NYC Chapter is a great model for other chapters in the IAMCP. Not only has Howard developed the NYC Chapter to phenomenal success but he has also brought chapters in adjacent states together making the business network even larger to the benefit of IAMCP members as well as for Microsoft. Howard has as part of his directorship in the IAMCP US Board also been a great mentor to many other IAMCP chapters in the US East Region. I strongly endorse Howard!”
- Per Werngren, President, IAMCP
“I've worked and known Howard for over twenty years. Howard has one of those brilliant business minds that along with decades of experience is a rare find in business. He's been a mentor to me and has had an everlasting positive impact on my career. Howard's entrepreneurial spirit, interpersonal skills, communications skills and ability to build a business from the ground up is truly amazing. One of the rare combinations along with his excellent business skills and work experience is that Howard's one of the nicest people you'll ever work with or get to meet. He raised the bar high for the level of integrity, credibility, work ethic, dedication & loyalty he has lived by in the competitive business climate we work in. I would recommend Howard as a business partner and a friend. He’s one of the best in the business.”
- Ike Mustafa, Manager, Channel Operations, Cisco Systems
“In the 8 years Howard Cohen worked for MTM Technologies, Inc. Howard was directly responsible for developing vendor/partner relationships, repeatable engagements, consulting services practices, and overall organic growth of the organization. Howard is well respected in the industry and is highly recommended”
- James Grottole – Senior Engineer – VMWare
“Howard Cohen was a very strong business partner of ours over the last eight years. He not only improved his company’s position in the marketplace, but helped us to develop a more strategic relationship.”
– Brian Wiser – Senior Vice President/ NA Sales & Marketing - Ingram Micro
“I have found Howard to to be insightful, informed and passsionate around succeeding in the IT Channel.”
- Jeff Marks, Area Vice President, Ingram Micro
“In the few years I have worked with Howard, not only have I found him to have one of the most creative minds in the IT industry, but also to be one of the most knowledgeable executives that I have had the pleasure to work with. He has also been very instrumental in helping me to develop as an individual on both a personal and professional level.”
– Marc McClure - Senior Account Executive - Ingram Micro
· If you are looking for tenacity - you are looking at Howard
· If you are looking for integrity - you are looking at Howard
· If you are looking for results - you are looking at Howard
· If you are looking for professionalism - you are looking at Howard
· If you are looking for great communication skills - you are looking at Howard
· If you are looking for motivation incarnate - you are looking at Howard
“I have known Howie Cohen for over 24 years in the computer industry and he has always been one of my most trusted, most relied upon friends and colleagues in the computer industry. He has been there every time I have needed him or his employees have need a strong guiding hand to manipulate the hazards of doing honest business in this sometimes cloudy world. I would highly recommend Howard and his work in any endeavor he sets his mind to accomplishing for you. You can count on him.”
- Dave Haar, Vice President, Minicom
“I've worked with Howard in both sales and professional associations for several years and have always found him a reliable and trustworthy business partner. He brings a wealth of knowledge to any engagement and uses the full compliment of his skills to crate success. I would easily recommend working with Howard to anyone that had that opportunity.”
- Scott Herman, Channel Sales Manager, Mimosa Systems, Inc.
“Howard is the consummate professional. His vision, guidance and attention to detail is helping us better reach our audience by transforming complex technology solutions into simple business results. He is an integral part of our success and strategy.Howard's focus on the customer and understanding of the technology allowed him to develop new market offerings that placed us in the services / solution selling way ahead of the competition.”
- Michael Queralt – President/CEO - Queralt LLC
“Howard is exceptionally in tune, perfectly on target, and thoughtful and experienced in his approach. He is an adept listener, experienced to see the details and never lose the big picture, and able to articulate a concept to or from the written word with the best of them. I particularly enjoy his style, guts and ability to bring the proper doses of science, art, and past experience to any project he tackles. Howard is a trusted confidant.”
- John Marchese, EVP Sales, Marketing & Business Development - Principal, Total Impact Partners LLC
“Howard and I worked closely together on several Marketing events while I was a Field Sales Manager for Citrix Systems. His commitment, creativity, hard work and attention to detail played an important role in my personal success as well as that of my sales division. Because of these qualities, and others, I whole heartedly endorse Howard for any opportunity he may pursue.”
– Mike O’Donohoe - Manager/Global Alliances at Sybari Software Inc.
“Howard is as good as they come. He's a true IT professional. I've known Howard now for about 25 years. I can't say there are many people in our industry that know as much as Howard does.”
- Angel Pineiro, Senior Vice President, ASI System Integration, Inc.
“I have known Howard for many years. Howard is a seasoned and dedicated senior IT sales and marketing professional”
- Mark Romanowski, Executive Vice President, ASI System Integration, Inc.
“As the President of the NYC IAMCP Howard set the pace for all other East Coast chapters to follow. Whenever I asked for help in growing the DC IAMCP chapter Howard was gracious in providing sound advice and insight.”- Mo Edjlali mo@talentfamily.com, President, DC IAMCP
“Howard has a keen grasp of the obvious and is well adept to communicate at all levels of an organization. He has excellent communication skills and has proven time and again that he truly can and will make difference in an organization regardless of task at hand. Anyone should and will feel very comfortable working Howard regardless of the position within a Large Corporation or a start-up requiring his unique business experience and background. I highly recommend that if you are looking for someone who can facilitate change Howard is your man.”
- Richard Novia, EVP, the best solution, inc.
“I've worked with Howard on numerous occasions. I've also had the privilege to be a part of organizations that he was a member of or ran. His contributions and the level to which he took each of those organizations, and the way in which he improved every interactions I've had with him have caused me to consider Howard someone to be admired, trusted, and work with.”- Adam Eiseman, President & CEO, The Lloyd Group
“I served with Howard on the board of the New York Chapter of the International Association of Certified Microsoft Professionals. As President of the board, Howard displayed tremendous leadership skills, as well as marketing skills. His verbal and written communications generated results when calling the chapter's members to action. I witnessed first hand the results of Howard's copywriting skills (both technical and business) and would recommend him in this capacity.”
- Lou Person, President, brightstack TECHNOLOGIES
“I have had the pleasure of working with Howard to mentor new chapters in the US eastern region for the International Association of Microsoft Certified Partners. His insight and leadership abilities were as invaluable as his communication skills in growing our organization.”- Susan Romanelli, Owner and CFO, Trinity Consulting
“Howard has a reputation for getting straight to the heart of the matter. He also has an incredible ability to inspire the persons that he comes in contact with. This combination in addition to his many years of experience allow Howard to deliver results that are both on time and on budget.”
- Mark Mayer, VP Sales & Marketing, Aspen Technology Solutions
“Howard Cohen has been a friend and mentor to me for the majority of my technology career. He is a man of high intergiry and professionalism. His insight into our industry is unsurpassed. I wish him well and send him many blessings in his new endeavor.”- Dennis Mallen, Chief Executive Officer, Media Log
“Howard has been great to work with. We had Howard write a few white papers for us and they were perfect, concise and to the point. I would recommend Howard to anyone looking for copy writing work or Business Mentoring as he excels in this arena as well.”- John Jenner, Owner, Gigabytz
“Howard has is a very experienced IT/Business Consultant with a lot of bright innovative ideas. He presents extremely well with the knowledge has gained through his many years in the industry. He can leverage his extensive relationships that will serve to enhance all parties involved.”- Robert Bello, Vice President – Bit-by-Bit
“Howard is a tireless professional who demonstrates leadership abilities in all of his activities. His network of professional contacts is envious, and his dedication to the local Microsoft community makes him an extremely valuable business Partner. I am happy to recommend Howard as a colleague.”- Andrew Weinstein, Owner, ISS Group
“Howard is a solid business professional. I met him while I was involved with the NYC chapter of the International Association of Microsoft Certified Partners, where he was President of the group. Howard is a hard worker, always helpful, a great presenter, and has good ideas on how to grow and run a business. I also appreciated the time he took to send out periodic emails to people like me with important information about what was happening in the marketplace.”- Joseph Bachana, President/CEO, DPCI
“Howard is the ultimate professional. His integrity and results oriented behavior sets him apart from the others.”- Stewart Lande, President, The Lande Group MCS
“I recommend Howard highly, having worked with him over the past 4 years. He is extremely intelligent and passionate about the work he does.”- Peter Stratis – Eastern Sales Director – SecureComputing
"Howard is an innovative and creative technologist. He brings a wealth of experience and leading edge ideas from sales and marketing, and business development, to professional services and operations. His extraordinary knowledge of the channel has the potential to bring a valuable and unique perspective to any organization.”– Andrea Starr - Sales Executive – Hewlett Packard
"Howard provided great leadership in his role as Managing Director of Services at The Computer Factory. He created and implemented a winning strategy, built a team focused on delivering customer satisfaction, and exemplified the meaning of team player. It was a time of great success and Howard played a huge role in that accomplishment.”
- Brian O’Connell – NA Vice President of Sales – Getronics
“Howard is the kind of business thought leader who is not afraid to take on the complicated challenges others would shy away from. He gives his all to everything he does. It is not surprising how success seems to follow him. What is surprising is how effortless he makes it look! Always someone I would make time for and who's opinions I value.”
- Cheryl Power, Manager, Channels East, Teneros, Inc.
“Howard has always proved to be a dedicated, focused and creative leader and partner who is results driven. His responsiveness is matched by none. Highly recommended.”
– Alex Buonincontri - Senior Account Executive - Tech Data Corp
"I found Howard to be very intelligent and resourceful. His personality drives the people around him to higher standards and performance.”
- Frank Gabriele – Account Executive, Winthrop Funding
“I have known Howard for several years through various business associations and forums. He has a deep understanding of the IT industry, and approaches all his work with passion!”
- Jim Veraldi, Owner, Micro Strategies Inc.
“I've known Howard for close to 25 years, worked with and competed against him. I'm now retired but we've kept in touch all these years and I were still in business I would hire or be happy to work for him.”
- Mario Hirsch, CEO, Hirsch and Associates
“Howard is simply a great guy to know! He offers excellent advice, is always willing to help, and has proven to be a great leader for the IAMCP. I wish him well in his new endeavor, which it goes without saying will be a success.”
- Philip Myers, EVP, One to One People
“Howard is the type of person that you want on your team. He is results oriented, natural leader that has volunteered his time for the good of the many. I highly recommend Howard for any project that requires strong technical and team skills.”
- Eric S. Rabinowitz, President, Nurture Institute
“Howard Cohen is a high achieving, hard working, goal oriented professional. He is President of one of the largest chapters of Top certified Microsoft VARs in the country and runs it with a lot of skill, levity and dedication. I recommend that you direct a Project to Howard and he will quickly prove himself, most likely beyond your expectations.”
- Jack Cabasso, Director - Sales, Dynamics GP (Great Plains) Accounting Software
“Howard gets it done. He's results-driven, doesn't accept b.s., yet has exceptional mentoring capabilities. I observed Howard in action on a monthly basis for 2+ years, and always came away smarter and better.”
- Marc Simony, Director of Business Development, Logicworks Corporation
“I had the pleasure of working alongside Howard for almost 15 months. In that time he was able to bring his impressive experience and skill set to bear with regard to our business development and partner /w partners activities. His attention to deal and aggressive work ethic enabled us to gain a number of major new accounts along with several new lucrative vendor relationships.”
- James Beck, Principal, Synergy Corporate Technologies
“Howard was a major player in developing the services side our business at the Computer Factory. He was a partner that was a tremendous help in growing the business during the period of time he was at the helm of the Services organization. Howard's participation with me in both the sales side and the training side of the business significantly contributed to the companies overall success.”
- Dave Haar, Director of Sales / CF University, The Computer Factory
“I have known Howard Cohen for 20 years. He has always been business savy and understands how technology can be used to meet clients' needs and to enable his company internally.”
- Ken Ettinger, Regional Director - Northeast, En Pointe Technologies
“I had the pleasure of working with Howard at The Computer Factory. With his lead role as Director of Services everyone else in the company relied on his department in one way or another. I can honestly say that I was always happy with the services and support his team provided. His leadership and strategy was one of the reasons TCF had a very postive level of customer satisfaction.”
- Sergio Caplan, Sales Executive & Sales Mgr, The Computer Factory
“Howard and I have had the pleasure of working together in various capacities for over 10 years. Howard provided guidance for key decisions regarding which partners, technologies and solutions the company would support. As a very talented and seasoned sales and marketing executive, Howard wrote policies, procedures, sales and marketing literature. The characteristic that is most commendable in Howard is his desire to improve, not simply in his day-to-day work life, but himself as well. Howard is a great speaker and presenter. Howard has been blessed with the rare and unique ability to take various business and technology subjects and present them in a manner that connects with all audiences. Lastly, Howard is motivated, confident and decisive and makes everyone around him a better person.”
- Michael Samoska, Chief Technologist, MTM Technologies
“Howard is an executive that can provide both a strategic and tactical leadership to a company. He provides very detailed and well written proposals and business development initiatives.He is very comfortable speaking to people in small or large group setting. He is a able to project a relaxed but confident presence when speaking to people.I would give my full support and recommendation to Howard.”
- Joseph Zoppi, Director of Professional Services, MTM Technologies
“As an Account Executive with MTM, I had several occasions to work with Howard Cohen. Howard helped MTM secure multi year million dollar contracts with several Fortune 100 clients. His ability to think on his feet, speak intelligently while maintaining his wit, will always be remembered!”
– Jeff Bruno - Account Executive at MTM Technologies
“I was very fortunate to have Howard Cohen as my boss at MTM Technologies. Howard was an excellent mentor, he was extremely helpful in defining the requirement of the task, and he offered constructive criticism where appropriate. If I ever have the opportunity to work for Howard again, I would be delighted to join his team.”